Frenchie Bulldog, creator engine

Ten creators for Frenchie Bulldog

A first roster for Frenchie Bulldog: ten small-dog owners, seven videos each per week, built around the $32.99 Duo Reversible Harness.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Walk test: the Chalk Art Duo Reversible Harness

Illustrative: the creator flips the Duo Reversible Harness on camera during a walk and puts $32.99 in the caption.

Illustrative post

Summary

Creator engine summary
Roster	Ten creators live in six weeks	Two creators a week up to ten. Live counts by week: 0, 2, 4, 6, 8, 10. Built around the Frenchie harness range.
Who	Small-dog owners with their own dog	French Bulldog, Boston Terrier or Pug owners, the breeds Frenchie Bulldog names on its home page.
Production	7 videos per creator per week	303 creator videos a month at ten creators, across five formats from the $7.99 bandana to the $39.99 harness.
Pay	Three bands, caps $600, $1,000, $1,500	Base pay $300, $500, $800 by band: Starter, Standard, Premium. All amounts are Proposed.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. Room at each cap: $300, $500, $700 by band.
Compliance	Claims sheet in Frenchie's own words	Creators quote Frenchie's lines, like Stay cool, look cool. No health promises, no made-up deals.
Category rule	Pet gear: no health or safety promises	Cooling Bandana claims stay at Frenchie's wording. Nothing on heat illness, escape-proof fit or vet outcomes.
Goal	Cost per 1,000 views: $1 target	Simulator result: $5.74 on 1.8M views and $10,050 cost, against the $1.00 target.
Report	Monday table on every creator	Videos, views and format per creator, plus which Frenchie hook won. Losers killed early.
Decision	Your yes on bands, caps and claims	Approve three pay bands, the $15,000 ceiling and the claims sheet before the first creator goes live.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Playbook

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

It is the same playbook as at Tabs: creators film, the winners become paid ads, losers get killed early. Here it runs on Frenchie Bulldog's harnesses, leashes and Cooling Bandanas, a category I have not run. I would lean on your team for what Frenchie owners ask most.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

6
Chalk Art is a six-product set
One print covers the Duo Reversible Harness, Comfort Leash, Strap Harness, Comfort Collar, Cooling Bandana and Poo Bag Holder: six creator hooks from one print.
Published
2
Two new Adjustable Harness colorways
The Adjustable Harness in Bad to the Bone and Pink Bad to the Bone is marked New Arrival on the home page, at $39.99. New product, no creator content behind it yet.
Published
$26.39
Little Monsters harness shows a price drop
The Duo Reversible Harness - Little Monsters shows $26.39, struck from $32.99. A creator can say the price without inventing a deal.
Published

Part 4 of 15

Principles

One number to protect
The target is $1 per 1,000 views. The simulator shows $5.74 with ten creators at the $1,000 Standard cap, so every Frenchie video has to earn its place.
One variable per test
Same Frenchie Cooling Bandana, same hook library, one change per test: the first shot, the hook or the $7.99 price line. Losers killed early, winners get the next brief.
Claims sheet before camera
Creators quote Frenchie's own lines, like Stay cool, look cool. Anything else goes to #claims in the team workspace before it is posted.
Cap the spend, pay the proof
Base pay runs $300 to $800 by band, caps stop at $1,500, and the $50 bonus needs a video past 100,000 views. The ceiling for ten creators is $15,000.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MartaMon 8:30 AM
Brief for the week: flip the Chalk Art Duo Reversible Harness on camera during a walk. Say Custom Designed for French Bulldogs, put $32.99 in the caption. Seven videos, one hook per video.
Ben: Filming it on tomorrow's walk.
BenTue 11:05 AM
Can I say the Cooling Bandana keeps my Frenchie cool all day?
Marta: Not that. Use the sheet: the mesh stays ice-cold for as long as it stays wet. Keep a water bottle in frame.
Report botAppMon 9:00 AM
Weekly report: seven videos per creator posted, hook library updated, two losers killed early. Top format: Soak and wring on the Cooling Bandana.
MartaWed 2:15 PM
Priya, draft sent back: the Strap Harness shot cuts off before the clip closes. Reshoot the opening, and drop the line about it being escape-proof. The claims sheet does not say that.
Report botAppFri 4:40 PM
A Poo Bag Holder - Gummies video passed 100,000 views, organic. The $50 bonus is flagged, one per creator per month. Video moved to the paid test queue.
Report botAppFri 5:10 PM
Bonus check: claims sheet clean, pet-gear category rule clean, organic views only. Cleared for payout.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Soak and wring
“Stay cool, look cool.”
Close-up: soak the Cooling Bandana, wring it out, tie it on. Water bottle in frame, as the product page says.
Brief 02
Bag on the leash
“The one clip I never leave the door without.”
Clip the Poo Bag Holder to the leash on camera, then walk out of frame. Show the Gummies print at $9.99.
Brief 03
Front clip walk
“Front clip and back handle: watch my pup walk.”
Fit the Adjustable Harness - Bad to the Bone on the dog, show front clip and back handle, then a short walk.
Brief 04
Strap on, we walk
“Strap harness on, and we are out the door.”
One take: put the Chalk Art Strap Harness on, $23.99 on screen, then follow the dog to the door.
Brief 05
Matching leash set
“Same print on leash and collar. Yes, on purpose.”
Flat lay of the Chalk Art Comfort Leash at $17.99 and Comfort Collar at $13.99, then the dog wearing both.

Every product line in a video comes off the claims sheet word for word, for example “Stay cool, look cool.”, “Keep your Frenchie cool with our unique and effective cooling bandanas!”, “The Frenchie Adjustable Harness provides complete adjustment and comfort for your furry friend.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Frenchie owners already posting
Owners who post a French Bulldog in a Frenchie harness, collar or bandana. Frenchie Bulldog already has an Instagram account, so tagged posts are the first search.
Small-breed dog accounts
Boston Terrier and Pug owners, the other breeds named in the Frenchie Bulldog home page description, with their own dog on camera.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on frenchiebulldog.com. No existing roster to inherit, so the first ten start from scratch.
Walk and travel content
Owners who film transit and crowded streets. The Adjustable Harness back handle is described for transit and crowded areas.

Five filters, fewer each step

1Owns the breed
Has a French Bulldog, Boston Terrier or Pug on camera, not a borrowed dog.
2Real walk footage
Shows a real walk with a harness or leash, in natural light.
3Hold over reach
Earlier dog videos hold viewers early; trial shoot uses the $7.99 Cooling Bandana.
4Takes the claims sheet
Agrees to quote only Frenchie's own lines and skip health or safety promises.
5Weekly volume
Can post seven videos a week across the five Frenchie formats.

Part 7 of 15

Who

Frenchie owner on daily walks
Films daily walks with a French Bulldog; the harness gets worn on camera.
Likely product: Frenchie Duo Reversible Harness - Chalk Art
Hot-day dog parent
Summer park and patio content where soaking the bandana is the demo.
Likely product: Frenchie Cooling Bandana - Veggies
Boston Terrier owner
Small-breed owner outside the Frenchie crowd, the second breed on Frenchie Bulldog's own list.
Likely product: Frenchie Comfort Collar - Chalk Art
Pug owner with matching sets
Shows collar, leash and harness in one print on a Pug.
Likely product: Frenchie Comfort Leash - Chalk Art
Owner of a dog that pulls
Front leash point is the demo, in line with the page's stubborn pups line.
Likely product: Frenchie Adjustable Harness - Bad to the Bone
Daily walk vlogger
Poo bag clip, leash, coffee: the daily-walk routine, filmed with a Poo Bag Holder.
Likely product: Frenchie Poo Bag Holder - Gummies

Left off, every time

Always left out: creators who promise health or safety results, compare Frenchie with other brands, show a dog in distress or overheating, or will not use the claims sheet. Category rule: pet-gear claims stay at Frenchie's own wording.

Part 8 of 15

First twenty

French Bulldog owner filming daily walks in a harness
Boston Terrier owner who shows leash and collar sets
Pug owner with a hot-day park routine
Small-breed owner who films a Cooling Bandana soak test
Dog parent who films a new harness unboxing on the porch
Owner of a dog that pulls and needs a front leash point
Dog parent who rides transit with a small dog
Couple with a Frenchie who shows matching prints
Halloween-minded owner who dresses a small breed
Backyard cookout dog parent showing the Cook Out print
Beach and pool dog owner for the Aquatic Critters print
Pizza-loving owner for the New York Pizza print
Sci-fi fan owner for the Galaxy print
Pet-sitter who changes gear between small dogs on camera
Small-breed trainer who films leash manners on walks
Foster who posts a Frenchie in new gear
Apartment owner with a quick-walk morning routine
Parent who films dog and kid walks together
Fashion-minded owner who films outfit-of-the-day with a Frenchie Hoodie
Budget-minded owner who films a $7.99 Cooling Bandana haul

Part 9 of 15

Claims

Approved, word for word

Quoted exactly as the brand publishes it.

“Custom Designed for French Bulldogs!”
Voice-over or caption on Frenchie harness videos
“Soak the lightweight cloth in cool water, then wring it out.”
Cooling Bandana demo videos
“One size fits all.”
Cooling Bandana videos only
“Stay cool, look cool.”
End line on bandana videos
“The Frenchie Adjustable Harness provides complete adjustment and comfort for your furry friend.”
Adjustable Harness videos
“Great for All Small Breeds - Boston Terrier, Pug.”
Videos with a Boston Terrier or Pug
“with front & back leash points”
Adjustable Harness - Bad to the Bone close-ups

Never said

Each one with the reason it stays out.

Keeps your dog cool all day
The page says ice-cold while the cloth stays wet. All day is not on the site.
Stops heatstroke
A health outcome. Not Frenchie's wording.
Escape-proof harness
Nothing on the site says dogs cannot slip out.
The best harness for French Bulldogs
A comparison. The site does not make it.
Vet approved
No vet endorsement exists in what the site shows.
Ends pulling for good
The page says suitable for stubborn pups, not that it fixes pulling.
Fits every dog breed
The site says small breeds, not every breed.

To confirm with the brand

Held until someone on the brand side signs off.

Sale labels such as Save 20% or Save 40%
Percent labels change. Confirm the live price before any creator says it.
Which dogs fit S/M and L/XL on the harnesses
The sizing guide page was not found. Ask Frenchie before creators speak about fit.
Shipping and transit times
Frenchie's shipping text gives business-day ranges. Confirm they still hold before creators repeat them.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
First-time shooters on the Cooling Bandana and Poo Bag Holder, where the demo is simple.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Owners with steady walk content who carry the Strap Harness and Comfort Leash formats.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Creators whose videos can carry the $39.99 Adjustable Harness and the Duo Reversible Harness.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month: a single $50 flat on one Frenchie video past 100,000 views.
Per video: the bonus attaches to the one video that crosses 100,000 views, not to a creator's whole week.
Organic views only: views bought with Frenchie ad spend do not count toward 100,000.
No bonus on a video that broke the claims sheet or the pet-gear category rule, even if it took off.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

For Frenchie: ten creators, 303 videos, 1.8M views, $10,050 cost, $5.74 per 1,000 views against the $1.00 target. Either 4.2% of videos go viral or the median hits 21,711 views.

Program facts

Frenchie Bulldog creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Claims sheet and first two creators
Sign off the Frenchie claims sheet, brief the Cooling Bandana format, bring in two creators in the first week. Live counts run 0, 2, 4, 6, 8, 10.
Month 1
Ramp to ten
Two creators a week up to ten, six weeks. Seven videos each per week across the Frenchie formats, Starter band first at $300 base.
Month 2
Cut the roster by results
Winners move from Starter to Standard, $500 base, $1,000 cap. Hook library grows for Poo Bag Holder and Strap Harness, one variable per test.
Month 3
Send winners to paid
The best Frenchie videos go into paid tests. Premium, $800 base and $1,500 cap, goes only to creators whose cost holds near $1 per 1,000 views.
Day 90
Review against $1 per 1,000 views
Compare the simulator's $5.74 with real cost per 1,000 views on the Frenchie roster. Keep what moved toward $1, drop the rest.
Ceiling
Monthly ceiling
All ten creators at the top cap, bonuses excluded, comes to $15,000. That is the most Frenchie's creator program can cost in a month.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday Frenchie gets a creator-by-creator table: videos, views, format, claims check, and the hooks that won or lost.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Soak and wring: Cooling Bandana - Veggies	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Bag on the leash: Poo Bag Holder - Gummies	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Front clip walk: Adjustable Harness - Bad to the Bone	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Strap on, we walk: Strap Harness - Chalk Art	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Matching leash set: Comfort Leash - Chalk Art	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Exit

From organic to paid

Pick from the Monday report
Frenchie videos that hold viewers longest and pass the claims check go on the shortlist.
Get ad usage in writing
The creator agrees Frenchie can run the video as an ad, with the handle and the claims sheet attached.
Test one variable
Same video, one change: the hook line or the price line, such as the $17.99 Comfort Leash.
Kill losers early
Pause what misses the $1 target, scale what holds, and move the next Frenchie format up.

From the video to the checkout

Send viewers to the product page of the item on screen, not the home page. The cart ends in Check out.
Shipping line creators can use: all orders are shipped within 24-48 hours of being placed.
US transit times vary between 3-5 business days depending on delivery address. Confirm before a creator says it.
Returns: items need to be returned within 30 days of receipt date for a credit refund.
Price-led videos can point to Sale Harnesses, Sale Leashes or Sale Collars in the Frenchie menu.

Part 15 of 15

Want to see the first briefs?

Grab a time here

Chalk Art is a six-product set

Two new Adjustable Harness colorways

Little Monsters harness shows a price drop

One number to protect

One variable per test

Claims sheet before camera

Cap the spend, pay the proof

Soak and wring

Bag on the leash

Front clip walk

Strap on, we walk

Matching leash set

Four sources in

Five filters, fewer each step

Frenchie owner on daily walks

Hot-day dog parent

Boston Terrier owner

Pug owner with matching sets

Owner of a dog that pulls

Daily walk vlogger

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Claims sheet and first two creators

Ramp to ten

Cut the roster by results

Send winners to paid

Review against $1 per 1,000 views

Monthly ceiling

From organic to paid

From the video to the checkout

Pet accessories: rules creators follow

Frenchie's words only

No health outcomes

Safety on camera

Real owner, real dog

Price lines as shown

Disclose the partnership

Want to see the first briefs?